Wednesday, September 23, 2009

"Viewers" against "Users"

I have found some nice questions and comparisons while reading the chapter ''Who was dissatisfied with old media?' in the 'New media: a critical introduction.' As it says, it is critical.. It really is a critical approach and no celebration to the arrival of new media. For sure interesting reading, great volume and density of text offers a variation of viewpoints and discussions.

In class we have discussed a variety of terminology that has to do with knowledge sciences and consciousness. Also this chapter discusses psychoanalytical aspect of new media reception.

Did we need the 'new' media to overcome the limitations of the 'old' one? - the culturally dominant analogue media? The dominant media that was followed by a number of inactive viewers.. even masses. In case of new media we can speak of users instead of viewers (so called 'couch potatoes') and expect them to be active. From here on we can ask if media was something negative in pre-digital days or if just something better was sought.

For the closer framing of the concept the development and reception of new media are considered. I like the idea of the 'technological imaginary' that stands for 'dis-satisfactions with social reality and desires for a better society are projected onto technologies as capable of delivering a potential realm of completeness' (Lister)

I will return this critical approach book to TLÜ library and go on with 'A Review of The Cocktail Party Effect' by Barry Arons...

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